Privacy policy
Privacy Policy
This Privacy Policy explains how PurePeth collects, uses, and protects your personal information when you visit purepeth.com or place an order with us.
Information we collect
When you place an order, we collect the information you provide: your name, email address, shipping address, billing address, and phone number. Payment details are entered directly with our payment processors and are never stored on our servers.
When you browse the store, we automatically collect device and usage information such as your IP address, browser type, time zone, the pages you view, and the site or search terms that referred you. This is collected through cookies and similar technologies.
If you contact us or subscribe to our emails, we keep your message and contact details so we can respond and send you updates.
How we use your information
We use your information to process and ship your orders, send order confirmations and shipping updates, answer your support requests, prevent fraud, and improve our products and website.
If you have opted in, we also send you marketing emails about new products, offers, and updates. You can unsubscribe at any time using the link in any email or by writing to support@purepeth.com.
Who we share it with
We share your information only with the service providers we need to run the store:
- Shopify, which hosts our online store and processes orders
- Payment processors such as PayPal, Shop Pay, and card networks, which handle transactions securely
- Shipping carriers and fulfillment partners, which deliver your order
- Email and analytics providers, which help us send updates and understand how the site is used
- Advertising platforms such as Meta and Google, which help us reach relevant customers
We do not sell your personal information. We may disclose information when required by law or to protect our rights.
Cookies and advertising
We use cookies to keep your cart working, remember your preferences, measure site performance, and show relevant ads. You can block or delete cookies in your browser settings, though some parts of the store may stop working correctly.
To opt out of interest-based advertising, you can use the tools at optout.aboutads.info or youradchoices.com, or adjust the ad settings in your Google and Meta accounts.
International transfers
Your information may be stored and processed in countries other than your own, including the United States, where our service providers operate. We take steps to ensure your data remains protected wherever it is processed.
How long we keep it
We keep order records for as long as necessary to fulfill your order and meet our legal, accounting, and tax obligations. Marketing contact details are kept until you unsubscribe.
Your rights
Depending on where you live, you may have the right to access the personal information we hold about you, request that it be corrected or deleted, object to how we use it, or ask for a copy in a portable format. Residents of California, the European Economic Area, and the United Kingdom have specific rights under their local laws.
To exercise any of these rights, email support@purepeth.com. We may need to verify your identity before we can act on your request, and we will respond within the time frame required by law.
Children
Our store is not directed at children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us with data, contact us and we will delete it.
Data security
We use industry-standard measures to protect your information, including encrypted connections and secure payment processing. No method of transmission over the internet is completely secure, but we work to protect your data at every step.
Changes to this policy
We may update this policy to reflect changes in our practices or in the law. The updated version will always be available on this page.
Contact us
For any question about this policy or your personal data, write to support@purepeth.com